Consumer Cellular is a cellular service provider that aims to cater to the needs of senior citizens in the United States. Founded in 1995, the company has grown to be one of the largest mobile virtual network operators in the country, with over 4 million customers and a revenue of over $1 billion. In this article, we will be exploring the history of Consumer Cellular, its current operations, and how it has been successful in its target market.
History of Consumer Cellular
Consumer Cellular was founded in 1995 by John Marick and Greg Pryor. The two entrepreneurs noticed that there was a gap in the cellular service provider market for senior citizens and decided to create a company that would cater to their specific needs. They started out by offering voice and text plans that were affordable and easy to use for seniors. The company was initially launched in Portland, Oregon, and quickly gained popularity among older users who were looking for an alternative to the more complex plans offered by big-name carriers.
Consumer Cellular continued to grow and expand its operations throughout the United States. In 2008, the company partnered with AARP (American Association of Retired Persons) to offer its members special discounts on cellular services. This partnership further strengthened the company’s position in the senior market. In 2012, the company expanded its services to include smartphones and data, which were becoming increasingly popular among older users. This move helped the company attract younger customers as well, who were looking for more affordable alternatives to the big-name carriers.
Current Operations of Consumer Cellular
Currently, Consumer Cellular offers a wide range of cellular services, including voice, text, data, and smartphone plans. The company operates on a GSM network and offers coverage throughout the United States. In addition, the company has a customer service team that is available 7 days a week to help customers with any issues they may have. To keep up with changing consumer needs, Consumer Cellular is constantly updating its service plans and offerings. For example, in response to the COVID-19 pandemic, the company offered its customers a free month of service.
How Consumer Cellular Targets the Senior Market
Consumer Cellular has been successful in targeting the senior market through a variety of means. One of the most important ways that the company has reached out to older consumers is through its sales and advertising efforts. The company has focused on creating advertisements that are easy to understand and feature real senior citizens who are satisfied with the service. The company also offers a variety of discounts and perks to AARP members, such as 5% off monthly service fees and free activation.
In addition to its sales and advertising efforts, Consumer Cellular has also focused on creating plans and services that are tailored to the needs of older users. For example, the company offers a “GrandPad” tablet that is designed specifically for seniors. The tablet has a simplified interface and comes with a wide range of features, such as video calls, messaging, and games, that are easy to use. The company also offers a variety of free resources and tutorials to help seniors get started with their services.
Frequently Asked Questions
1. What sets Consumer Cellular apart from other cellular service providers?
Consumer Cellular is different from other cellular service providers in several ways. Firstly, it focuses on catering to the needs of senior citizens, which is a market that is often overlooked by the big-name carriers. The company offers plans and devices that are specifically tailored to the needs of older users, such as simple interfaces and large buttons. Secondly, the company offers a variety of discounts and perks to AARP members, which has helped it build a loyal customer base. Lastly, the company has a customer service team that is available 7 days a week to help customers with any issues they may have.
2. How has Consumer Cellular been impacted by the COVID-19 pandemic?
Consumer Cellular, like many other companies, has been impacted by the COVID-19 pandemic. However, the company has responded to the crisis in a variety of ways. Firstly, it offered its customers a free month of service to help ease the financial burden of the pandemic. Secondly, the company implemented new safety measures, such as offering curbside pickup for devices and sanitizing its stores regularly. Lastly, the company has continued to serve its customers remotely through its online support resources and customer service team.
Consumer Cellular is a cellular service provider that has been successful in catering to the needs of senior citizens in the United States. The company has a long history of providing affordable and easy-to-use plans and devices that are tailored to the needs of older users. Through its sales and advertising efforts, the company has built a loyal customer base that continues to grow. Moving forward, Consumer Cellular will likely continue to focus on the needs of its customers and adapt to changing consumer needs to ensure its ongoing success.